We worked with InFinancial Services, to redevelop their mortgage broker website and branding, including a logo and PDF fact-sheets.
About InFinancial Services
InFinancial Services is a mortgage broker, based in Newcastle NSW. They offer a range of services to their clients and wanted to refresh their branding and website to suit their growing clientele base.
We worked with InFinancial Services to create a new logo, PDF fact-sheets and website that matched their target audience, whilst still remaining corporate and professional.
We redesigned and moderised the InFinancial logo to reflect the growing and evolving business and make it appealing to the ever growing customer base. Using the same light blue as their old logo, we added a lime green and a deeper blue to give the logo more variety. We also introduced the circle elements which can be used across a range of other branding materials.
Website
We redeveloped this mortgage broker website to be more user-friendly, and interactive to suit their target audience. With the introduction of the circles and a new green to the logo, we were able to make the site more interesting and add touches of their branding throughout the site.
PDF Fact-Sheets
InFinancial Services previously had fact sheets that clients could download and use as needed. We redeveloped these to use the new branding whilst looking more professional and easier to read.
FAQs
The goal was to modernise this mortgage broker’s website design and structure to better reflect InFinancial Services’ growing, younger client base, improve user experience, and present information in a clear, trustworthy, and accessible way.
The logo was refreshed to feel more modern and dynamic, while still retaining elements that reflected the existing brand. We introduced new colours and circular design motifs to create a more approachable, professional look.
Absolutely. This mortgage broker website was built with a responsive approach, ensuring that clients can easily browse services, read resources, and make contact from any device.
Yes. The website was built on WordPress, a content management system (CMS) that allows the team to easily update text, blog posts, and documents without needing technical support.