What is SEO? What is SEM? Do I need to use them? Do they actually work?
About SEO & SEM
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are two marketing tools that can be used to help your site is seen by more users, by boost your ranking by Google or targeted engagement. It is ideal for your site to be on the first page of search results by Google then and SEO and SEM can help to facilitate this.
What does SEO involve?
Search Engine Optimisation (SEO) is a free, organic marketing tool that utilises keywords associated with your business to boost your position on Google. This allows users to search for a term related to your business or product and find what they are looking for. Often users do not have a specific brand in mind, so getting your site to show up when they search for something broader can help to generate more traffic to your site.
We work with out trusted local strategic partner for advanced SEO.
What does SEM involve?
Search Engine Marketing (SEM) is a marketing tool that utilises targeted paid advertising. Often when you search for something on Google, the first results that come up have ‘AD’ next to the URL. Similarly to SEO, it uses associated keywords but SEM further boosts your site’s ranking towards the top search results on the first page of Google. This can be adjusted to suit your business’s budget but is another way of ensuring your site is generating traffic.
We work with our trusted local strategic partner for SEM.
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