Search Engine Marketing SEM – What you should expect

Great SEM (Search Engine Marketing) involves several key aspects that you should expect when working with a reputable SEM provider.

What is SEM?

SEM is an ongoing process that requires monitoring, optimisation, and adaptation based on market trends and performance data. A good SEM provider will continuously work to improve campaign performance, deliver meaningful results, and provide valuable insights to help you achieve your business goals.

Here’s what you can expect with a solid Seach Engine Marketing strategy:

  1. Comprehensive Keyword Research: A good SEM strategy starts with thorough keyword research. The SEM provider will identify relevant keywords and phrases that align with your business goals and target audience. They will consider factors such as search volume, competition, and user intent to create a targeted keyword list that forms the foundation of your SEM campaigns.
  2. Well-structured Campaigns: A professional SEM provider will set up well-structured campaigns based on your goals and target audience. This includes creating ad groups with tightly themed keywords and writing compelling ad copy that aligns with those keywords. They will also set appropriate bidding strategies and budget allocations to maximise campaign performance.
  3. Continuous Campaign Optimisation: SEM campaigns require ongoing monitoring and optimisation to achieve optimal results. A good SEM provider will regularly analyse campaign data, such as click-through rates, conversion rates, and cost-per-click, to identify areas for improvement. They will make data-driven adjustments, such as refining keyword targeting, testing different ad variations, and optimising landing pages, to improve campaign performance and maximise return on investment (ROI).
  4. Ad Extensions and Ad Formats: A skilled SEM provider will leverage various ad extensions and ad formats to enhance the visibility and effectiveness of your ads. Ad extensions, such as sitelink extensions, call extensions, or structured snippets, provide additional information and call-to-action options, making your ads more compelling and engaging. They will utilise ad formats, such as responsive search ads or expanded text ads, to maximise the available ad space and capture user attention.
  5. Conversion Tracking and Reporting: A crucial aspect of SEM is tracking and measuring conversions. A good SEM provider will set up conversion tracking, whether it’s e-commerce transactions, form submissions, or other desired actions on your website. They will provide regular reports and insights, highlighting key performance metrics and the impact of SEM efforts on your business objectives. These reports will help you understand the ROI of your SEM campaigns and make data-driven decisions.
  6. Transparency and Communication: A reputable SEM provider will maintain open and transparent communication with you. They will keep you informed about the progress of your campaigns, share insights and recommendations, and address any concerns or questions you may have. They will also provide clarity on the strategies employed, the budget allocation, and the expected outcomes of your SEM efforts.

If it sounds too good to be true…

Reward Design only work with a select couple of Australian SEM firms that have proven themselves to us and align with our values and customer ROI.

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