All About Facebook Ads

What are Facebook ads? Are they really effective?

What are Facebook Ads

Facebook Ads are a paid way of advertising your business with a range of conditions applied to ensure it reaches a specific audience that would be interested in your product or service. These ads are offered by social media giant Meta, who owns Facebook and Instagram.

One of the biggest benefits for social media advertising is that it allows you to set your own budget and requirements to ensure your ad campaign suits your needs. For many businesses, it’s worth allocating a small portion of your marketing/advertising budget to see if Facebook Ads are a profitable option for you.

Why are Facebook Ads so useful?

Facebook Ads are a great marketing tool that ensures you are targeting a wide social media audience that may be interested in what you have to offer. Many businesses and brands use Facebook ads to showcase sales, deals, and products. Given the large platform, your brand is more likely to reach your desired audience and other potential buyers.

The Ads process allows you to customise an audience, your objectives and budget to ensure you are getting the most out of your campaign. Being digital, making changes to adverts, offers, test different ideas and market options is easy.

Widely used marketing tool

77% of internet users are active on at least one Meta platform

Reaches a wide audience

2.91 billion monthly active users

Creates Custom Audiences

Average sales conversion rate of 10%

I want to start a Facebook Ad campaign, what can I do?

Contact us so that we can work out a plan based on your requirements. We can ensure that everything is set up correctly and show you how to use the required tools to create your own ad campaign. We can even develop graphics and images to apply your branding across the ad campaign.

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