Adelaide website design, branding and marketing support built around real business outcomes
Reward Design is an Adelaide-based website design, website development, graphic design, branding and marketing agency located in Unley, South Australia.
Established in 2006, we have helped small businesses, not-for-profit organisations, associations, franchises, councils, schools, trade businesses and growing organisations improve the way they present, explain and promote what they do.
We believe good design should do more than look professional. It should help people understand your business, trust your organisation and take the next step with confidence.
That may mean building a new WordPress website. It may mean improving your brand identity. It may mean restructuring your content for SEO, AI search, Google Business Profile visibility or stronger lead generation. Often, it means bringing all of those elements together so your marketing works as a connected system.
If you want a website, brand or marketing approach that is clear, practical and built around your business goals, Reward Design can help you make a more informed decision before you invest.
A local Adelaide agency with practical national experience
Reward Design is based in Unley, just outside the Adelaide CBD. We work with clients across metropolitan Adelaide, regional South Australia and Australia-wide.
Our local base gives Adelaide and South Australian clients the option of working with a team that understands local markets, suburbs, service areas, regional business challenges and customer behaviour. At the same time, our digital workflow allows us to support organisations across Australia through phone, email, video meetings and online project systems.
We regularly work with clients who need more than a supplier. They need a design and marketing partner who can ask the right questions, challenge unclear assumptions and help turn ideas into practical outcomes.
Our clients often come to us when they need:
- A professional website that supports enquiries, sales or memberships
- A WordPress website they can manage and grow over time
- A clearer brand identity that better reflects their organisation
- SEO-ready content that explains their services properly
- Better structure for Google, AI search, AEO and GEO visibility
- Website redesign support when an existing site is no longer working
- Ongoing website maintenance, marketing guidance and content support
- A local agency that can explain the process clearly
Led by experience, not guesswork – Randall Poole
Randall Poole is the founder and Director of Reward Design, bringing more than 30 years of hands-on experience across graphic design, branding, website design and marketing.
Before launching Reward Design in 2006, Randall held senior roles as a graphic designer, production manager and studio manager across four Adelaide design firms, as well as within the South Australian Government’s Department of Planning and Development internal design team. This foundation gave him direct experience managing design at a production and strategic level across both private and public sector environments before moving into agency leadership.
Over his career, Randall has worked with sole traders, start-ups, small businesses, established organisations, national brands and sector-specific groups. His client experience spans a wide range of industries and organisation types, including:
- Beverage, wine and food — Hardy’s Wines, Pernod Ricard, WineWorks, Eden Hall Wines, Tscharke Wines, Zerella Fresh, Spud Lite, Jujubenate, Careme Pastry
- Solar and renewable energy — SunWiz, Solar Business Services, GreenVolt, Solar Analytics, Silex, Tindo Power, SolarBank
- South Australian Government — South Australia Police (SAPOL), Office of the Chief Information Officer (OCIO), Department of Primary Industries and Regions (PIRSA), SACE Board of SA
- Local and regional government — Local Government Association of SA, Coorong District Council
- Education — Mercedes College, Trinity College, Australian Institute of Management (AIM), MGM Wireless, School of Languages, Hawthorndene Primary School, St Joseph’s Kingswood, BrightsparksCo, Regional Skills Training
Medical and health — AusSystems, CURAPROX, CareSearch, PalliAGED, Blackwood Physiotherapy - Associations and not-for-profits — National Electronics and Communications Association (NECA), Refrigeration and Air Conditioning Contractors Association (RACCA, Specialist Contractors Association (SCA), Apprentice Employment Network SA (AENSA), Electro Careers and Apprenticeships, Australasian Nursing and Midwifery Clinical Trials Network (ANMCTN), Australia Japan Business Council SA, Genealogy SA
- Logistics and cold chain — Swire Cold Storage, WineWorks
- Franchise networks — Jim’s Pest Control, Jim’s Jumping Castles
- Real estate and Mortgage Brokers — McGrath Group, In Financial Services
- Management consulting — Shinka Management
In addition to direct client work, Randall has delivered the Expert in Residence Program for Regional Development Australia Murraylands and Riverland (RDAMR), and has facilitated marketing workshops for both RDAMR and Coorong District Council — supporting regional businesses and organisations across South Australia with practical marketing, design and communication guidance.
This breadth of experience across industries, organisation types and project scales shapes how Reward Design works today. We do not treat websites, branding and marketing as separate, disconnected tasks. Every recommendation is guided by how design, content and structure work together to support the way your customers find, evaluate and choose a business.
What we do
Reward Design provides a connected range of creative, digital and marketing services.
Our approach
We believe the best results come from clear thinking before design begins.
A website or brand project should not start with colours, templates or guesswork. It should start with understanding your business, your audience, your goals and the decisions your customers need to make.
Our process usually includes:
What our design agency offers…
Frequently Asked Questions about our Agency/Studio Services
Reward Design is an Adelaide-based website design, website development, graphic design, branding and marketing agency located in Unley, South Australia. We help small businesses, not-for-profit organisations, associations, franchises, trade businesses and other organisations improve their online presence, brand presentation and marketing effectiveness. Reward Design is based in Unley, South Australia, near the Adelaide CBD. We work with clients across metropolitan Adelaide, regional South Australia and Australia-wide through a mix of in-person meetings, phone calls, video meetings and online project communication. Reward Design provides website design, WordPress website development, graphic design, branding, marketing support, SEO content planning, Google Business Profile optimisation, website maintenance and digital strategy. Our services are designed to help businesses improve visibility, credibility, customer enquiries and long-term marketing performance. Reward Design was established in 2006. The business is led by Randall Poole, who brings more than 30 years of experience across graphic design, branding, website design, website development and marketing. Reward Design works with small and medium businesses, not-for-profit organisations, charities, associations, member organisations, franchises, schools, education providers, trade services, professional services, regional organisations and growing businesses that need practical website, design and marketing support. No. While Reward Design is based in Unley and works with many Adelaide and South Australian businesses, we also support clients across regional South Australia and Australia-wide. International client are also supported in France, Indonesia and the United States of America. Many website, design and marketing projects can be managed remotely using phone, email, video meetings and online collaboration. Reward Design looks beyond how a website looks. We consider website structure, user experience, content quality, SEO, AI search readiness, branding, calls to action, customer decision-making and long-term business outcomes. This helps create websites that are clearer, more useful and better aligned with how people search and choose businesses. Yes. Reward Design primarily designs and develops professional WordPress websites. WordPress is flexible, scalable and suitable for many small business, not-for-profit, association, franchise, membership and eCommerce websites. Yes. Reward Design can review and improve existing websites through redesign, content restructuring, SEO improvements, page optimisation, user experience changes, technical updates, branding improvements and clearer calls to action. In some cases, small improvements can make a significant difference. In other cases, a full rebuild may be the better long-term option. Yes. Reward Design provides ongoing website maintenance, updates, content support and marketing assistance. This can include WordPress updates, plugin updates, form checks, website changes, content additions, SEO improvements, Google Business Profile content and broader marketing support. Reward Design starts by understanding your business, goals, audience, services, competitors and budget. We then help plan the website structure, content requirements, design direction and development approach. This process helps make sure the website is built around business outcomes, not just visual appearance. Yes. Reward Design helps businesses structure website content for traditional search engines, answer engines and AI-assisted search. This includes clearer service pages, helpful FAQs, local signals, internal linking, structured content, schema opportunities and content that better explains who you are, what you do and who you help. Working with a local Adelaide website design agency can make communication easier and provide better understanding of local markets, suburbs, regional areas and customer behaviour. Reward Design combines local South Australian knowledge with experience supporting clients across Australia. You can contact Reward Design by calling 0403 975 061 or by using the contact options on the Reward Design website. If you are planning a new website, redesign, branding project or marketing improvement, a short discussion can help identify the most practical next step. Yes. Reward Design works with many small businesses that need professional, practical and scalable website, branding and marketing support. We help small business owners understand their options, plan their content and build websites that support enquiries, trust and long-term growth.
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