What is Email Marketing? Does it actually work?
What is Email Marketing?
Email marketing allows for marketing campaigns to be sent directly to users of your brand’s products or services via email.
By utilising branded emails to showcase products, offers, or services, you can remind users about your brand.
Connecting with current and existing customers through email marketing provides a swifter engagement and improved customer retention resulting on a great ROI.
Why should I use email marketing?
Email marketing is still a very effective way of reaching your current audience.
A well developed and strategic solution allows you to remind customers of your products or services, and you can also use it to offer exclusive incentives such as discounts or deals. Building and utilising an email marketing database to effectively promote your business is not difficult and can provide valuable engagement and business development.
Most email marketing platforms like MailChimp and Campaign Monitor now have extensive offerings for layouts, customer groupings and reporting on campaigns.
But I don’t want to be a SPAMMER
The elephant in the room when it comes to email marketing is SPAM!
Yes, you propbably get 100’s of emails go into your SPAM/JUNK mail folder because unfortuantly SPAM email is still thing. Thankfully email settings now filter out the rubbish.
There are a few simple rules to apply to your email marketing to avoid being a spammer.
- Only use your own email database, never purchase one!
- Have it properly designed and provide meaningful content
- Don’t over-do-it! One campaign a month is more than enough
- Obey people that want to unsubscribe – don’t be a spammer!
I want to use email marketing, can you help me?
We are able to design and develop an email template customised with your branding that can be used across various email campaigns or updates. Contact us to discuss the best option for your brand.