Reward Design has been designing logos for a diverse range of clients for over 20 years. A logo needs to be tailored to suit you, but more importantly to appeal to your customers.
At Reward Design we take the time to understand your business so that we can help you formulate the brief for what the logo needs to do for your business. We welcome the opportunity to assist you with your logo creation.
We make it easy to find out more and get started—book your initial consultation at your place or ours, anytime between 8am and 6pm.
Custom designed logos and logo updates for your visual branding
Attract clients with a logo that suits your business.
Please fill out the contact form or arrange a discovery call and we will get in touch to discuss the best options for your logo.
Logo Development Checklist: 10 Key Things to Get Right
This table summarises the most important factors to consider when developing or refining a logo, so it works across websites, signage, print, and social media. Use it as a quick checklist to ensure your logo is clear, consistent, and built to support recognition and trust.
Logo & Branding checklist
- Logo development checklist
- Professional logo design and logo redesign
- Brand identity design fundamentals
- Logo file formats and usage guidelines
| Logo development consideration | Why it matters | Practical check |
|---|---|---|
| Brand purpose and values | Clarify what your business stands for and the feeling the logo should create | Write 3–5 brand words (e.g., reliable, modern, friendly) |
| Target audience | Design choices should match who you want to attract and what they expect | Describe your ideal customer and what matters to them |
| Industry context | Your logo should fit your market while still being distinctive | Review 5 competitors and note what works and what looks the same |
| Simplicity | Simple logos are easier to recognise, scale, and reproduce | Aim for one clear idea, not many elements |
| Distinctiveness | A unique logo is easier to remember and protects your brand identity | Avoid generic icons and overused shapes |
| Scalability | Your logo must work at small sizes (social icons) and large sizes (signage) | Test it at 24px and on a sign mock-up |
| Legibility | Text and shapes must remain readable across uses | Check readability on mobile and at a distance |
| Colour and contrast | Colour affects emotion and must work in print and digital | Choose a primary palette and test contrast on light/dark backgrounds |
| Versatile logo set | You need versions for different contexts (full, stacked, icon, mono) | Create a logo suite: full colour, black, white, and icon-only |
| File formats and usage rules | Correct formats prevent quality issues and save time | Supply vector (AI/SVG/PDF) and web (PNG/JPG) plus clear spacing rules |
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Read MoreFrequently Asked Questions…
The cost of a logo varies depending on the project brief and requirements for the logo and ultimately the hours required. Design costs can vary from $360 for a logo redraw to over $3,600 for a logo that has a significant amount of requirements. Yes, if you have an old logo that you need redrawn digitally so that it can be used on marketing materials and digitally we can often redraw it digitally in our Adobe graphic design software and supply to you in a variety of file formats. Before a logo is developed in software it often hand scetched to work up differnet ideas. Designers then uses software like Adobe Illustrator, providing tools for precision, creativity, and scalability in crafting unique and impactful visual brand representations. Professional logo design usually includes discovery of your brand and audience, several initial logo concepts, refinement rounds, and final logo files supplied in formats suitable for web, print, and social media. Logo design focuses on creating the visual concept and style, while logo development is the refinement and production stage where the chosen concept is polished, tested, and supplied in correct file formats and variations. A logo redesign is worth considering if your logo looks dated, does not match your current services or market, does not work well online, or you are rebranding to better attract the customers you want. A strong logo is designed with versatility in mind, including clear spacing, scalable shapes, readable typography, and multiple versions such as full colour, one colour, and icon-only formats for different uses.
How much does a logo cost?
Can you redraw my old logo?
What software is used in designing logos?
What is included in a professional logo design service?
What is the difference between logo design and logo development?
When should a business consider a logo redesign?
How do I make sure my logo works across websites, signage, and social media?