Wix is a popular website building tool but due to it’s limitations we don’t build websites in it.
As professional web designers we don’t use Wix for these reasons.
Our reasons for not using Wix are listed below. If you want a professional website that can meet all your requirements we look forward to having a chat.
Is a Wix website right for you?
Wix is suitable for beginners and small-scale projects, it does not provide the advanced capabilities required by professional web designers to deliver high-quality, customized websites. The need for greater design freedom, flexibility, performance optimization, SEO capabilities, and a broader range of features drives designers to choose more sophisticated tools and platforms.
Why Reward Design and other professional web designers don’t use Wix
Design
Web designers like us avoid Wix due to its design limitations. While Wix offers a range of templates and a drag-and-drop interface, it lacks the depth and customization options that professional designers require. Designers prefer tools that allow for complete creative freedom, enabling them to implement unique and tailored designs that precisely match their clients’ branding and vision. With Wix, designers find themselves restricted by template constraints and unable to fully express their creativity or meet specific client demands.
Flexibility
Flexibility is another major concern for web designers when considering Wix. Although Wix provides an easy-to-use platform for beginners, it falls short in offering the advanced customization options that experienced designers need. Custom code integration is limited, which means designers cannot implement certain functionalities or third-party integrations essential for more complex projects. This lack of flexibility can be a significant drawback for designers who need to create highly customized websites with specific interactive elements or custom applications.
Performance
Performance issues are a critical reason why web designers shy away from Wix. Websites built on Wix can suffer from slower load times, which can negatively impact user experience and search engine rankings. Designers often prefer platforms that allow for optimization techniques such as efficient coding practices, image compression, and server-side improvements. Platforms like WordPress or custom-coded websites typically offer better control over performance optimization, ensuring faster and more reliable websites.
SEO
Search Engine Optimization (SEO) capabilities are crucial for any website, and Wix’s SEO tools are often seen as insufficient by professional web designers. While Wix does offer basic SEO settings, it lacks the advanced features and flexibility needed to fully optimize a website for search engines. Designers prefer platforms where they can manipulate every aspect of SEO, including URL structure, meta tags, and schema markup. These advanced SEO practices are essential for improving a website’s visibility and ranking in search engine results.
Features
The range of features available on Wix can be limiting for professional web designers. While Wix provides a variety of built-in features, it doesn’t offer the same level of extensibility as other platforms. For instance, designers working with WordPress or custom CMS solutions can take advantage of a vast array of plugins and extensions to add sophisticated functionality to websites. This can include anything from advanced e-commerce capabilities to complex forms and integrations with other software.
Outcomes
Ultimately, the outcomes achievable with Wix often do not meet the high standards set by professional web designers. Clients expect not only aesthetically pleasing websites but also high-performing, SEO-optimized, and fully customized digital solutions. The limitations of Wix in design flexibility, performance, SEO, and features mean that the final product may not fully align with the goals and expectations of the client. Web designers seek platforms that allow them to deliver exceptional results, ensuring their clients receive a robust, scalable, and future-proof web presence.
WordPress vs Wix: A Simple Comparison for Small and Growing Businesses
This table compares WordPress and Wix across the key areas that matter most for business growth, including SEO control, flexibility, ownership, and long-term scalability.
- WordPress vs Wix for small business
- Best website platform for growing business
- WordPress scalability and SEO control
- Wix limitations for business growth
| Decision Factor | Why WordPress Is Often Better (Small + Growing Business) | Where Wix Can Fit (Fair Note) |
|---|---|---|
| Scalability | WordPress is built to grow with your business, from a simple site to complex features, multiple locations, or large content libraries. | Wix is fine for simple sites, but can feel limiting as needs increase. |
| Ownership and portability | WordPress usually gives stronger control over hosting, files, and database, making it easier to move providers if you choose. | Wix is all-in-one and less portable if you outgrow the platform. |
| SEO control | WordPress offers deeper SEO control (site structure, technical SEO, schema options, performance tuning) which supports long-term visibility. | Wix has improved SEO tools, but advanced control can be harder. |
| Performance options | WordPress can be optimised for speed with better hosting choices, caching, image optimisation, and performance plugins. | Wix performance depends on Wix’s system and can be less flexible to tune. |
| Custom functionality | WordPress has a huge plugin ecosystem for bookings, membership, portals, CRMs, quoting, and more. | Wix has apps, but you may hit limits for specialised workflows. |
| eCommerce flexibility | WooCommerce and WordPress integrations can support advanced product rules, shipping, memberships, and custom checkout needs. | Wix Stores suits basic selling but can be restrictive for complex setups. |
| Content marketing | WordPress is strong for blogging, landing pages, pillar content, and SEO growth strategies over time. | Wix can do blogs, but WordPress is often easier to scale for content. |
| Design freedom | WordPress can use templated elements while still allowing custom design that matches your brand and improves trust. | Wix templates are quick, but can look similar in competitive markets. |
| Integrations | WordPress integrates widely with marketing platforms, CRMs, analytics, and automation tools. | Wix supports many integrations, but some advanced connections are limited. |
| Long-term cost control | WordPress can be cost-effective long term because you can choose hosting and tools that fit your budget and growth stage. | Wix is predictable monthly, but upgrades and add-ons can increase cost over time. |
| Support model | You can choose the level of support you want (DIY, managed hosting, agency support, maintenance plans). | Wix support is platform-based; custom support depends on external help. |
| Future-proofing | WordPress is widely adopted and flexible, which helps reduce platform lock-in risk as your business evolves. | Wix is stable, but you remain tied to Wix’s ecosystem decisions. |
Summary
In summary, while Wix is suitable for beginners and small-scale projects, it does not provide the advanced capabilities required by professional web designers to deliver high-quality, customized websites. The need for greater design freedom, flexibility, performance optimization, SEO capabilities, and a broader range of features drives designers to choose more sophisticated tools and platforms.