At Reward Design, our SEO Statement of Work outlines a clear, structured process that ensures your business achieves long-term online visibility and measurable results. From in-depth keyword research and competitor analysis to implementing proven SEO strategies, we focus on creating sustainable growth that drives targeted traffic, customer engagement, and sales. Our team benchmarks your performance, monitors opportunities, and provides ongoing reports so you can see exactly how your investment is working.
Our goal is to increase ongoing online visibility, generate meaningful traffic, improve keyword rankings, and ultimately support measurable business growth.
SEO Objectives
- Improve search engine rankings across a targeted spectrum of keywords.
- Increase website visibility and engagement from relevant customer segments.
- Monitor and adapt SEO strategies in line with industry trends and competitor activity.
- Provide clear reporting that correlates SEO activity with website analytics and, where possible, sales outcomes.
Scope of Services
1. Keyword Research
- Identify and validate high-value keywords relevant to your business, industry, and location.
- Develop a targeted keyword list including primary, secondary, and long-tail variations.
- Prioritise search terms based on search volume, competition, and conversion potential.
2. Competitor Analysis & Insights
- Benchmark your website against 2–5 identified competitors.
- Analyse competitor keyword strategies, content performance, and backlink profiles.
- Identify market gaps and opportunities to strengthen your online positioning.
3. SEO Strategy Implementation
- On-page optimisation (meta titles, descriptions, headings, content adjustments).
- Technical SEO improvements (site structure, speed, mobile-friendliness, indexing).
- Continuous refinement of strategies based on results and analytics.
4. Reporting & Review
- Provide monthly reports covering: – Keyword rankings and visibility improvements – Website traffic and engagement metrics – Competitor benchmarking and new opportunities identified.
- Correlate SEO data with website analytics and, where possible, sales or leads.
- Conduct review meetings to discuss progress, insights, and refinements.
Deliverables
- Keyword Research Report.
- Competitor Insights Report.
- Monthly SEO Performance Report.
- Recommendations for ongoing opportunities and adjustments.
Responsibilities
Reward Design:
- Deliver SEO research, analysis, and reports.
- Implement on-page SEO improvements.
- Monitor competitor activities and adapt strategies accordingly.
- Provide expert recommendations and ongoing consultancy.
Client:
- Provide access to website analytics, CMS, and any required third-party tools.
- Share business goals, sales data (where possible), and relevant marketing activity.
- Review and approve recommendations in a timely manner.
Timeframe & Reporting
- Initial setup (keyword research, competitor analysis, strategy planning): 2–4 weeks.
- Ongoing SEO optimisation and monitoring: monthly cycles.
- Regular reporting and review meetings: monthly or as agreed.
Success Metrics
- Improved keyword rankings across targeted terms.
- Increased organic website traffic from relevant audiences.
- Continuous growth in visibility against competitors.
- Where measurable, correlation with increased enquiries, leads, or sales.
| Service Area | What We Do | Why It Matters |
|---|---|---|
| Keyword Research | Identify high-value search terms relevant to your business and industry. | Ensures your website is visible for the terms your ideal customers are searching. |
| Competitor Analysis & Insights | Review and benchmark your competitors’ online performance. | Helps uncover opportunities and gaps where you can outperform rivals. |
| SEO Strategy Implementation | Apply on-page, technical, and content strategies to improve search rankings. | Builds long-term visibility and authority in search results. |
| Ongoing Visibility Improvements | Continuously monitor, adjust, and refine SEO tactics. | Keeps your business competitive as search trends evolve. |
| Reporting & Achievements | Deliver clear reports showing progress, rankings, and improvements. | Gives transparency and shows the return on your SEO investment. |
| Data Correlation with Analytics | Match SEO performance with website traffic and behaviour. | Shows how SEO efforts impact real customer engagement. |
| Monitoring Against Sales | Where possible, align SEO outcomes with sales growth. | Proves the direct business value of your SEO investment. |